A Unique Service Offer
Property and Estates Project Marketing provides a unique residential project marketing and sales offer built around three important service pillars. These are:
- As one of the Region’s leading project sales groups we have an intimate knowledge of the local market framework, including location factors, price structures, buyer profiles and the effectiveness of various marketing initiatives. This up to date knowledge, supported by our hands on experience represents a tangible advantage in the planning and execution of effective project sales programs.
- In keeping with the core beliefs for the successful delivery of any project marketing and sales initiative, the advice and all marketing & sales support we provide to our clients is always built around sound primary research and detailed, practical market knowledge.
- Property and Estates Project Marketing provides a service specifically suited to generating sales in today’s market environment. We understand that successful marketing require programs integrating both traditional marketing mediums as well as web based platforms & social media.
We are also experienced in working in multi-channel sales programs integrating owner occupier and investment sales initiatives. We regularly take the responsibility to both plan and manage these programs on behalf of our clients as required.
Recent Project Experience
With exceptional results for our clients, the team within Property & Estates has over the last 5 years alone, undertaken various sales and marketing responsibilities, both completed and ongoing, for Sunshine Coast projects with a gross realisation value in excess of;
$400,000,000 & 800+ individual property products
Our role in these projects ranges from primary and complimentary sales positions through to exclusive responsibility for all marketing and sales management functions. The projects are across a diverse range of locations, product mix and price points.
Property and Estates Project Marketing Team
Property and Estates Project Marketing principals Rick Williams and Damian Brown provide their clients with not only the hands on client focused service that a boutique marketing and sales agency is able to provide but also real value adding of our extensive experience in bringing projects to market in today’s market environment.
Rick has extensive project marketing experience along Qld’s east coast. Rick’s sole focus for his clients is delivery of profitable rates of sale, cost efficient marketing strategies, absolute commitment from first to last sale and a trusted consultancy relationship rarely offered in this competitive market sector.
Damian has played a hands on role in bringing some of the Sunshine Coast’s biggest residential projects to market over the past 20 years. An experienced market analyst and a strategic marketing specialist, Damian provides his project clients with effective advice and support across the total sales & marketing process.
Property & Estates Team Members;
David Clements – Sales & Marketing
Sharon Heays – Sales & Marketing
Suzanne Williams – Management & Leasing Services
Kristy Young – Leasing Services
Capabilities, Services and Skill Set
With a tremendous depth of project marketing experience spanning 20+ years the range of our capabilities are summarised below;
Site Selection & Acquisition
- Site Acquisition (off market & on market)
- Integration with Planning Team
- Feasibility Study
- Product Mix
- On Going market monitoring
- Identify Target Markets
Bringing the Project to Market
- Identification of Sales Distribution Channels
- Pre-Sale Marketing Strategies
- Pre-Construction Community Involvement
- Public Relations
- Community Awareness and Engagement
- Logo and Brand Development
- Public Media Launch
Sales & Marketing
- Market Release Timing & Planning
- Co-ordination of Investment Sales channels
- Co-ordination of Local agents
- Sales and lead generation
- Sales and Marketing Activities
- Sale Reporting
- Campaign Reporting
- Marketing Budget Control
Our experience provides comfort and confidence to our clients with the knowledge that in our hands our client’s property and project marketing outcomes are the sole focus and will be achieved in a mature and market leading manner.
Past & Current Project Engagements
- ‘St Kitts Apartments’
- ‘Island Quays’
- ‘Caribbean Apartments’
- ‘Residence on Regatta’
- ‘Terraces on Grand’
- ‘Edgewater Apartments’
- ‘Coolum Rise Townhouses’
- ‘Birdwing Estate Buderim’
- ‘Kingsford Apartments’
- ‘Plaza Central’
- ‘The Cosmopolitan Cotton Tree’
- ‘Casino Towers’
- ‘Marine Apartments’
- ‘Forest Edge’
- ‘High Street’
- ‘One Tree’
- ‘Ocean Verge Kings Beach’
- ‘Acacia Place’
- ‘Affinity Place Apartments’
- ‘Bluewater Harbour’